Kashan – Al-Nidā’ (The Calling)

This rug is named Al-Nidā’—The Calling. It is woven from a sacred blend of our finest silk and Egyptian cotton. The silk brings the energy of wealth and youth, while the cotton carries the joyful, heart-lightening energy of happiness.

The dominant white tone reflects the Air element, which holds the energy of intelligence, clarity of thought, and spiritual openness.

At the center of the rug is a form like a still lake disturbed by a single stone. The ripples form a quiet yet powerful symbol: the Eye of the Calling. It captures that deep emotional moment—when, among a crowd of people, your eyes and heart are drawn to just one. That pull… is love. That recognition… is truth.

This rug holds the energy of being loved and accepted—not romantically, but universally. The one who owns this rug is surrounded by the energy of divine acceptance—loved by people, animals, angels, and even the unseen world. The kind of love that doesn’t ask, doesn’t speak, but is simply felt.

This is the energy of someone who walks into a space and is instantly welcomed, admired, and embraced—not for appearance, but for essence. It’s the silent magnetism of the soul.

As the old prayer says:
“O Allah, grant us acceptance on Earth and in the heavens.”

This rug is for the one whose heart longs to be loved purely, recognized deeply, and accepted completely—by all of creation.